Market Research For Writers
Zoom Writing Workshop with Esther Chilton
Market Research For Writers
Two-session online workshop, 1 - 1.5 hours per session, live teaching, via Zoom.
If you want to become a published writer then researching your market is essential. This workshop shows you how to do it effectively.
The length of the sessions varies depending on the session topic and the questions and discussions that arise.
Sessions will be a minimum of one hour.
Only ten places available on this workshop.
Starting Saturday 11th June at 10.30am for two weeks ending 18th June 2022
Times shown: British Summer Time
If you are interested in future dates for this workshop please email: [email protected]
Workshop fee: £49.99
(meeting invite will be sent out a couple of days prior to the workshop)
Only ten places available on this workshop.
Starting Saturday 11th June at 10.30am for two weeks ending 18th June 2022
Times shown: British Summer Time
If you are interested in future dates for this workshop please email: [email protected]
Workshop fee: £49.99
(meeting invite will be sent out a couple of days prior to the workshop)
Workshop Leader
Esther Chilton
Since joining The Writers Bureau as a student in 1999, and following their advice, Esther hasn’t looked back. As well as winning several writing competitions herself, she was head judge of Writers’ Forum magazine’s monthly short story competition. Over the years, Esther has regularly had articles and short stories published in a variety of newspapers and magazines in the UK and abroad. She has published a range of writing workbooks, children’s books and short story collections.
Esther became a tutor for The Writers Bureau in 2009 and when they closed in July 2026, she knew she wasn’t ready for it to go. Fortunately, they let her continue with the website and new courses so she can support students on their writing journey.
Workshop Outline
If you want to become a published writer then researching your market is essential. It’s not the glamorous side of writing but you do have to do it. Esther takes you step-by-step through the process of finding and analysing potential markets to give you a thorough understanding of what to look for and a checklist to help you speed up the process.
Week 1: Where To Start. Market research is the bane of every writer. No one enjoys it, but if you want to become a published writer, it’s essential. It’s no good writing a story or article and then sending it off to a publication you haven’t even looked at. How do you know what type of story they publish, or even if they publish fiction? Similarly, without looking at the publication carefully, do you know that you’ve written an article of the right length? Does the publication even accept articles from freelance writers?
It's not easy to know where to start. The first session will give you some ideas about finding markets you’d like to write for and guide you through the beginning of the research process.
Homework: You will need to choose a publication you’d like to write for and get hold of a copy to analyse in week two.
Week 2: Analysing Your Chosen Publication. Session two will show you how to analyse one of the publications you’d like to write for. You’ll be given a step-by-step guide and we’ll work through it together. By the end of the session, you should have a good grasp of what the publication is looking for, who the reader is you’re writing for and some writing ideas to start working on. You’ll then be able to carry this forward into your future writing and have more confidence in carrying out market research.
This workshop is run by Budding Writers in partnership with The Writers Bureau.
Week 1: Where To Start. Market research is the bane of every writer. No one enjoys it, but if you want to become a published writer, it’s essential. It’s no good writing a story or article and then sending it off to a publication you haven’t even looked at. How do you know what type of story they publish, or even if they publish fiction? Similarly, without looking at the publication carefully, do you know that you’ve written an article of the right length? Does the publication even accept articles from freelance writers?
It's not easy to know where to start. The first session will give you some ideas about finding markets you’d like to write for and guide you through the beginning of the research process.
Homework: You will need to choose a publication you’d like to write for and get hold of a copy to analyse in week two.
Week 2: Analysing Your Chosen Publication. Session two will show you how to analyse one of the publications you’d like to write for. You’ll be given a step-by-step guide and we’ll work through it together. By the end of the session, you should have a good grasp of what the publication is looking for, who the reader is you’re writing for and some writing ideas to start working on. You’ll then be able to carry this forward into your future writing and have more confidence in carrying out market research.
This workshop is run by Budding Writers in partnership with The Writers Bureau.
By taking part in this workshop you will:
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meet other writers
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have time to ask questions as there are only ten participants per group
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develop an understanding of why market research is so important
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learn how to find markets
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learn how to analyse a publication thoroughly
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be given a check list to speed up your analysis
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gain increased self-confidence to do your market research on your own.
Starting Saturday 11th June 2022 at 10.30am for two weeks ending 18th June 2022
Workshop fee: £49.99